01
BANK MUAMALAT
Selected Work • REFORM Pulse

ATLAS BRAND EXPERIENCE

BRAND EXPERIENCEPUBLIC ACTIVATIONPRODUCT DISCOVERY

An immersive public activation for Atlas by Bank Muamalat, designed to introduce the brand through a bold physical environment, interactive discovery touchpoints and an attention-commanding centrepiece.

Atlas by Bank Muamalat branded activation environment at IOI City Mall
//Project Detail

A brand moment built to be experienced in person.

Challenge

Create a physical brand experience that helped audiences discover Atlas in a way that felt visible, interactive and accessible within a public retail environment.

Experience Approach

REFORM developed a branded walkthrough experience anchored by a bold visual installation and digital discovery touchpoints.

What we delivered
  • Branded activation environment
  • Physical centrepiece installation
  • Digital product discovery screens
  • Public engagement space
  • On-ground event production
//Gallery

On location.

Atlas by Bank Muamalat branded activation environment at IOI City Mall
Illuminated Atlas brand installation
//Next Up

Have a brand moment worth building?

Send us your brief. We’ll come back with a first POV — concept fragments, venue ideas and how we’d amplify it.