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BANK MUAMALAT
Selected Work • REFORM Pulse
ATLAS BRAND EXPERIENCE
BRAND EXPERIENCEPUBLIC ACTIVATIONPRODUCT DISCOVERY
An immersive public activation for Atlas by Bank Muamalat, designed to introduce the brand through a bold physical environment, interactive discovery touchpoints and an attention-commanding centrepiece.

//Project Detail
A brand moment built to be experienced in person.
Challenge
Create a physical brand experience that helped audiences discover Atlas in a way that felt visible, interactive and accessible within a public retail environment.
Experience Approach
REFORM developed a branded walkthrough experience anchored by a bold visual installation and digital discovery touchpoints.
What we delivered
- Branded activation environment
- Physical centrepiece installation
- Digital product discovery screens
- Public engagement space
- On-ground event production
//Gallery
On location.


//Next Up
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