REFORMPULSE
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INDOMIE
Selected Work • REFORM Pulse

INDOMIE CAMPUS ROADSHOW

CAMPUS ACTIVATIONPRODUCT SAMPLINGYOUTH ENGAGEMENT

A youth-focused campus activation designed to bring Indomie directly into student culture through product sampling, participation, social content and a multi-campus roadshow experience.

Indomie campus roadshow participant holding branded product displays
//Project Detail

A brand moment built to be experienced in person.

Challenge

Bring the Indomie product experience directly to young consumers in a setting where participation, sampling and social engagement could happen naturally.

Experience Approach

REFORM created a campus roadshow format combining product discovery, branded participation, sampling and social-content moments.

What we delivered
  • Multi-campus roadshow
  • Product sampling experience
  • Branded activation setup
  • Audience engagement activities
  • Social-content moments
  • On-ground event execution
//Gallery

On location.

Indomie campus roadshow participant holding branded product displays
Indomie Campus Roadshow schedule across Klang Valley universities
//Next Up

Have a brand moment worth building?

Send us your brief. We’ll come back with a first POV — concept fragments, venue ideas and how we’d amplify it.